BusinessCategorySubscribe

Short messaging service (SMS) marketing is a method of marketing that firms employ to offer promotions to clients via text messages. In reality, SMS marketing is the same thing as text message marketing.

Best practices for SMS marketing?

You may be unsure if sending mass SMS messages is legal. It is legal, providing you adhere to the rules and regulations governing SMS advertising in your country.

The Telephone Consumer Protection Act (TCPA) of 1991

Its most significant implication is that firms must obtain written authorization from customers before sending them promotional text messages. Consumers must also be informed about how frequently they will be receiving text messages.

Act (CAN-SPAM) of 2003

Fake or confusing headers, as well as deceptive subject lines, are strictly prohibited. CAN-SPAM is mostly concerned with email, but it can also apply to SMS.

Here are recommended best practices:

1. Get customer permission.

2. Make use of a brand-friendly shortcode.

3. Use intelligence and be straight to the point.

4. Assign the optimum keywords to your business.

5. Respond in real-time.

6. Monitor success.

Timing of SMS Messages

According to the CAN-SPAM Act, text communication must take place between the hours of 8 a.m. and 9 p.m., thus your service provider should be able to automatically send your messages at the appropriate time in the appropriate time zone for you. Other countries have their own regulations.

Why Is SMS Effective?

As a marketing method, SMS has a lot going for it as a marketing method. These include:

Immediate delivery

SMS is an extremely quick and effective method of communication. Your marketing message will reach your target audience (customers) nearly immediately after being sent because it is sent in a couple of seconds.

Personal

As an SMS message is delivered straight to your customer’s mobile phone, it is quite personal.

Cheap

Text messages are inexpensive, especially if you purchase them in large quantities. There is no other marketing approach that can deliver such inexpensive outcomes, especially when compared to traditional marketing tactics like television, radio, and print media.

Global Reach

Text messages may reach millions of individuals in a short period of time, regardless of where they are located. It has the capability of reaching practically all of the 6-7 billion mobile phones now in use.

Simple

Everyone is familiar with the process of opening, reading, and texting a message. Furthermore, because of the restriction on message length (160 characters), communications are short, direct, simple, and to the point.

Precision

Using text messaging, you may deliver a wide range of marketing messages to a specific group of people (customers and prospects) in real-time.

Direct

According to some estimates, 91 per cent of individuals keep their cell phones within …

A data room(sometimes called a virtual data room) is a place where your most sensitive information is stored, usually in some kind of warehouse facility.

How does it work?

A corporate data room houses everything from the contact list and contracts and financial statements. Relax, your online porn is not going to be there unless you haphazardly send it over. Good luck with that if you did(inside joke and one of many).

Think of a data room as a highly organized warehouse. Lawyers and corporate CEO’s engaging in mergers use them a lot. Data rooms also keep highly-sensitive banking documents in a private file.

No one can get access to this room unless they have authority and the passcodes.

An Example-Based on Real Events

That means that the hush-money payments you sent that person(the one you have been having the affair with and your partners knows) are safely tucked away where no one can get to them, except for your financial advisor and wife–LOL). You gotta love the dark and seedy underworld of politics-LOL.

Why Are Data Rooms Beneficial?

1) The first benefit(and probably the best)is there is no need to worry about a data breach. Only you have access to this room unless you give someone else the passcodes(which I strongly suggest you do not).

You do not have to run the risk of sensitive information being exploited. That means the skeletons in your closet stay. That means there is no way anyone can use the information against you(unless you are running for a congress or public office).

2) It is going to save you a lot of money, in the long run. You do not have to pay hundreds and thousands of dollars on security and privacy. You can use that money you saved for something else(like a lobotomy-just kidding).

3) The best part about a data room is that it is online. These are virtual online warehouses. Now, if you combine that with the cloud, you are going to save so much time and money.

4) Data rooms present a lot of advantages when speaking with clients and investors. You go into the data room and look up the file. No more of looking around endlessly for something.

The client does not have to wait for you to get everything together.

5) There is a high level of due diligence, especially if you are buying and selling online. The legal requirements are outlined for you. That way you know if you are doing something wrong. Spoiler alert: doing something wrong is bad, okay. I just thought I would let you know that.
Learn more about corporate data rooms and how they can be useful in managing your …

The best credit card swiper is the one that works best with your business. You might run a little ice cream shop that checks out customers using a table, or you might sell your jewelry at fairs throughout the year. You can connect the swiper to your phone, or you could even get one that will attach to your desktop computer. If you are not sure which one you need, you should consider all the options below before buying.

The Traditional Desk Swiper

The desk swiper looks like it was pulled from a retail register. You can keep the swiper on your desk, swipe credit cards as people make payments, and get instant results. These swiper s usually come with an adhesive that allows you to stick the swiper to your monitor or desk, and you could even put the swiper on the computer that sits at the front of your shop.

The Tablet Or Phone Swiper

The tablet and phone swiper plugs into your headphone jack or charging port. If you are using a smaller swiper, you need to make sure that it is stable when it is plugged in. You do not want to rip the swiper out of the jack when you try to swipe a card, and you need to know that it will not spin around when you try to swipe a card.

The Chip Reader

You can get a chip reader that fits your phone, tablet, or your desktop computer. These chip readers are usually standalone devices that you will buy separate from a swiper. Some people would prefer to use the chip because it is safer. Plus, you can use the chip because you are required to as a condition of your business license.

The Combo Swiper

You could get a combo swiper that has a chip reader and swiper. These devices are still very small, and you can use them when you are working in the field, selling your products at a local fair or traveling to a customer’s house. The combo swiper gives you more options for processing credit cards, but you also need to check out the app or software that comes with the device.

What If You Do Not Like The Software?

You get an app or software that works with the swiper you have chosen. The app for your phone or tablet is typically easy to use, but you might not like the interface. You can test out the app before buying your swiper, and you should eliminate any devices that have an app that is hard to use. The same is true if you are using a swiper with your desktop computer. The device should have a …